This are my already installed rules...
<bar:RegSzToVersion Key="HKEY_LOCAL_MACHINE" Subkey="SOFTWARE\Microsoft\Windows\CurrentVersion\Uninstall\{AC76BA86-7AD7-1033-7B44-AB0000000001}" Value="DisplayVersion" Comparison="EqualTo" Data="11.0.9.0"/>
or<bar:RegSzToVersion Key="HKEY_LOCAL_MACHINE" Subkey="SOFTWARE\Wow6432Node\Microsoft\Windows\CurrentVersion\Uninstall\{AC76BA86-7AD7-1033-7B44-AB0000000001}" Value="DisplayVersion" Comparison="EqualTo" Data="11.0.9.0"/>
and update is installable rules.<bar:RegSzToVersion Key="HKEY_LOCAL_MACHINE" Subkey="SOFTWARE\Microsoft\Windows\CurrentVersion\Uninstall\{AC76BA86-7AD7-1033-7B44-AB0000000001}" Value="DisplayVersion" Comparison="LessThan" Data="11.0.9.0"/>
or<bar:RegSzToVersion Key="HKEY_LOCAL_MACHINE" Subkey="SOFTWARE\Wow6432Node\Microsoft\Windows\CurrentVersion\Uninstall\{AC76BA86-7AD7-1033-7B44-AB0000000001}" Value="DisplayVersion" Comparison="LessThan" Data="11.0.9.0"/>
Modifying the shortcut can be manipulated through Group Policy but most of the time it is through a transform file.